Ownership & Funding
Liverpool News Views is an independent digital publication created and operated by The Liverpool News Views Team, a small group of long-time Liverpool supporters. We are committed to transparency so readers understand who runs the site, how it is funded and how editorial decisions are made.
1. Who Runs Liverpool News Views?
The site is managed by The Liverpool News Views Team, who oversee:
- all editorial decisions and article selection
- moderation of supporter submissions
- technical development and maintenance of the platform
- compliance with our editorial standards and ethics policy
We are not owned, operated or controlled by Liverpool Football Club, any media organisation or external corporate entity.
2. Editorial & Operational Independence
Independence is central to our identity. It ensures we can:
- cover issues that matter to Liverpool supporters, not just official narratives
- critically assess decisions affecting the club on and off the pitch
- publish a wide range of supporter opinions within our editorial standards
All editorial decisions are made by The Liverpool News Views Team without influence from external stakeholders or commercial partners.
3. Funding & Revenue Model
Liverpool News Views is funded through standard digital publishing methods, which may include:
- website advertising
- relevant affiliate links (clearly disclosed when present)
- occasional sponsored partnerships explicitly labelled as such
Commercial partnerships that could influence or appear to influence editorial content are always disclosed. Any advertising or sponsored material will be clearly marked so readers can distinguish it from independent editorial content.
4. No Pay-to-Publish or Undisclosed Promotion
We do not accept payment in exchange for hidden promotional coverage. This means:
- no paid-for positive articles about players, clubs, agents or companies
- no editorial decisions influenced by advertisers, sponsors or affiliates
- no undisclosed commercial influence over supporter submissions
If an article is sponsored, branded or commercially supported, it will be clearly labelled and separated from editorial content.
5. Contact & Questions
For questions regarding ownership, funding, transparency or legitimate sponsorship opportunities, please contact us via the Contact page and address your enquiry to The Liverpool News Views Team.